How to Set Up Zapier Integration in Bearconnect: Auto-Send Leads to Your CRM, Slack, or Google Sheets

Connect Bearconnect to Zapier using a Catch Hook URL, map it to your outreach campaign, and every lead event will automatically trigger your Zaps to push data into any tool you use whether that is a CRM, Slack, Google Sheets, or an email sequence tool.

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TL;DR

• Connect Zapier to Bearconnect in minutes using a Webhooks by Zapier Catch Hook URL
• Every LinkedIn event (connection accepted, message sent, message replied) triggers a Zap automatically
• Lead data including name, email, company, job title, and LinkedIn URL is sent as a structured JSON payload
• You can push leads to HubSpot, Pipedrive, Google Sheets, Slack, Mailchimp, and thousands of other apps
• One Bearconnect campaign can trigger multiple Zaps across different tools simultaneously

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Why This Integration Is a Game-Changer for Agencies

Manual lead transfer from LinkedIn into your tools costs you time and creates gaps in your pipeline.

If you manage multiple client campaigns, those gaps multiply fast.

The Bearconnect and Zapier integration solves this by turning every LinkedIn outreach event into a real-time trigger:

• Lead accepts your connection request, a CRM contact is created instantly
• Lead replies to your message, your Slack channel gets a notification
• Lead enters a new campaign stage, a Google Sheet row is logged automatically

No copy-paste. No missed leads. No delays.

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What You Need Before Starting

You need three things ready before you begin the setup.

• An active Bearconnect account with a subscription
• A Zapier account (Free or paid plan both work)
• A Zap created in Zapier with a Webhooks by Zapier trigger set to Catch Hook

If you have all three ready, the full setup takes under 10 minutes.

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Step 1: Get Your Zapier Catch Hook URL

Your Catch Hook URL is the bridge between Bearconnect and every tool you want to connect.

Here is exactly how to get it:

1. Log in to your Zapier account

2. Click Create Zap

3. In the trigger step, search for Webhooks by Zapier

4. Select Catch Hook as the trigger event

Important: Select Catch Hook, not Catch Raw Hook. Catch Hook automatically parses the JSON payload Bearconnect sends. Catch Raw Hook gives you raw data that will not work correctly with this integration.

1. Click Continue through the setup steps until Zapier shows your unique webhook URL

2. Copy the URL. It will look like this:

https://hooks.zapier.com/hooks/catch/123456/abcdef/

Pro Tip: Do NOT click "Test trigger" in Zapier yet. Leave it at this step. You will send the test data from Bearconnect in a later step, which is the correct way to populate the data structure for Zapier to detect.

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Step 2: Connect Zapier in Bearconnect

Connecting Zapier to Bearconnect takes less than 2 minutes once you have your Catch Hook URL.

Follow these steps:

1. Open your Bearconnect dashboard
2. Click Integrations in the left sidebar
3. Find Zapier in the Available Integrations section

1. Click Connect
2. Fill in the required fields:

Field	What to Enter
Name	A label for this connection, e.g. "Zapier - CRM Sync" or "Zapier - Slack Alerts"
Catch Hook URL	The URL you copied from Zapier (must start with https://hooks.zapier.com)

Choose which events this integration is allowed to handle:

Connection Events:

• Connection Request Sent
• Connection Accepted

Message Events:

• Message Sent
• Message Replied
• Click Connect

Optional: Advanced Settings

Click Advanced Settings before connecting if you need:

• Custom Headers - Add headers like X-Source: bearconnect for tracking
• Timeout - Default is 30 seconds. Increase up to 60 seconds if you experience timeout errors

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What You See After Connecting

Your Zapier integration is live and tracking delivery data from the moment you connect.

Click on your Zapier integration in the Connected Integrations section to see:

• Status: Active or Error
• Delivered: Total successful deliveries to Zapier
• Failed: Total failed deliveries
• Last Delivery: Timestamp of the most recent event sent
• Allowed Events: Which events this integration handles
• Hook URL: Your configured Catch Hook URL (copyable)

If there is a recent delivery error, the error message appears in red directly in the panel.

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Step 3: Map Zapier to Your Outreach Campaign

The integration only fires for campaigns you explicitly connect it to.

This design gives you full control. You can have some campaigns pushing to Zapier and others running without it.

Here is how to map it:

1. Open any campaign from your dashboard
2. Go to the Integrations tab
3. Click Connect Integration
4. Select your Zapier integration from the dropdown
5. Choose which events to enable for this specific campaign
6. Click Connect

Managing the Campaign Mapping

Once mapped, you get three controls on the campaign's Integrations tab:

• Toggle switch - Pause or resume event forwarding without deleting the mapping
• Settings icon - Edit which events are active for this campaign
• Trash icon - Remove this campaign mapping (does not delete the Zapier integration itself)

Pro Tip: Enable all four events from the start. This gives Zapier a complete picture of every lead interaction, which is useful for reporting, deal stage tracking, and multi-step Zap workflows.

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Step 4: Test the Connection and Detect Your Data in Zapier

Testing from Bearconnect first is the correct order. Do not skip this step.

1. Go to Integrations in the left sidebar
2. Click on your Zapier integration
3. Click Test Connection
4. If successful, you will see "Test successful" with an HTTP 200 status code

Now go back to Zapier:

1. Open your Zap
2. Go to the Catch Hook trigger step
3. Click Test trigger
4. Zapier detects the sample data Bearconnect just sent and makes all fields available in your action steps

This two-step test process is what makes Zapier field mapping work correctly.

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What Data Bearconnect Sends to Zapier

Every LinkedIn event sends a structured JSON payload with full lead and campaign details.

Here are the key fields available in your Zap after the test:

Zapier Field Path	Example Value	What It Is
event	connection_request_accepted	The event type that triggered the Zap
timestamp	2026-02-13T10:30:00Z	When the event occurred
data.lead.firstName	Jane	Lead's first name
data.lead.lastName	Smith	Lead's last name
data.lead.email	jane@example.com	Lead's email address
data.lead.phone	+1-555-0123	Lead's phone number
data.lead.position	VP of Sales	Lead's job title
data.lead.companyName	Acme Corp	Lead's company
data.lead.profileUrl	linkedin.com/in/janesmith	Lead's LinkedIn URL
data.lead.location	San Francisco, CA	Lead's location
data.campaign.name	Q1 Outreach	Campaign that triggered the event
data.linkedInAccount.name	Sales Team Account	LinkedIn account used

Important: Nullable Fields

Only data.lead.id and data.lead.firstName are guaranteed to always have a value. All other fields may be null depending on what is visible on the lead's LinkedIn profile.

Pro Tip: Use the Formatter by Zapier step with "Text > Default Value" to handle missing fields. Set a fallback value for data.lead.email so your Zap does not break when email is not available on a lead.

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5 Real Automation Workflows You Can Build

These are practical, ready-to-build Zaps that agencies use with Bearconnect today.

Workflow 1: Push LinkedIn Connections to Google Sheets

Good for: Tracking all new connections in a shared team sheet.

1. Trigger: Catch Hook in Zapier
2. Action: Google Sheets - Create Spreadsheet Row
3. Map: firstName, lastName, email, companyName, profileUrl
4. Enable: Connection Accepted event in Bearconnect

Workflow 2: Create CRM Contacts When Leads Connect

Good for: Keeping HubSpot or Pipedrive updated without manual entry.

1. Trigger: Catch Hook
2. Action: HubSpot - Create Contact or Pipedrive - Create Person
3. Map: firstName, lastName, email, companyName, position
4. Enable: Connection Accepted event

Workflow 3: Slack Notification When a Lead Replies

Good for: Instant team alerts so nobody misses a warm lead.

1. Trigger: Catch Hook
2. Action: Slack - Send Channel Message
3. Message: "New reply from [firstName] at [companyName] in [campaign.name]"
4. Enable: Message Replied event

Workflow 4: Add Leads to Email Sequences on Connection

Good for: Starting a multi-channel follow-up the moment someone connects.

1. Trigger: Catch Hook
2. Action: Mailchimp - Add Subscriber or Lemlist - Add Lead to Sequence
3. Map: email, firstName, lastName
4. Enable: Connection Accepted event

Workflow 5: Update CRM Deal Stage When Lead Replies

Good for: Automatically moving deals from "Contacted" to "Replied" in your pipeline.

1. Trigger: Catch Hook
2. Add Filter step: only continue if event equals message_replied
3. Action: HubSpot - Update Deal or Pipedrive - Update Deal
4. Use data.lead.email to find and update the existing deal
5. Enable: Message Replied event

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How to Manually Export a Lead to Zapier

You can push any individual lead to Zapier directly from the Leads page.

Steps:

1. Go to the Leads page in Bearconnect
2. Click the three-dot menu on the lead row
3. Click Export
4. Select your Zapier integration
5. Click Export

The lead data is sent immediately as a JSON payload to your Catch Hook URL, triggering your Zap right away. The event field in this payload is set to lead_added_to_campaign.

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Troubleshooting Common Issues

Most Zapier integration problems come from one of four root causes.

Test Failed Error

• Confirm the URL starts with https://hooks.zapier.com/hooks/catch/
• Bearconnect only accepts HTTPS URLs on the hooks.zapier.com domain
• Check that the Zap still exists in Zapier. Deleted Zaps invalidate their Catch Hook URLs.

Events Not Arriving in Zapier

• Verify the Zap is turned ON in Zapier. A paused or draft Zap does not process incoming hooks.
• Check the campaign mapping toggle is active in Bearconnect
• Confirm the events enabled on the campaign are included in the integration's allowed events list

Wrong Fields or Missing Data in Zap

• Click Test Connection in Bearconnect to send a fresh sample payload
• Then click Test trigger in Zapier to re-detect the data structure
• This refreshes all available fields in your Zap's action steps

Deliveries Showing as Failed

Bearconnect automatically retries failed deliveries up to 3 times with exponential backoff. If all retries fail, the delivery is marked as permanently failed.

Common causes:

• Zapier temporarily unavailable
• Catch Hook URL invalidated because the Zap was deleted or reconfigured
• Zapier rate limiting on your account tier

Check the error message in the integration detail panel for the specific reason.

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Frequently Asked Questions

Q1: Do I need a paid Zapier account to use this integration?

No. A free Zapier account works for basic single-step Zaps. You only need a paid plan if you want multi-step Zaps, filters, or high task volumes. The Bearconnect side works the same regardless of your Zapier plan.

Q2: Can I connect multiple Zapier integrations to one Bearconnect account?

Yes. You can create multiple Zapier connections in Bearconnect, each with a different Catch Hook URL and event set. For example, one connection for CRM sync and another for Slack alerts, both running from the same campaign simultaneously.

Q3: What happens to my Zap data if I delete the Zapier integration in Bearconnect?

Deleting the integration in Bearconnect stops all event forwarding and removes campaign mappings. Your Zap in Zapier and all previously delivered data remain untouched. You can reconnect at any time by creating a new integration with the same or a new Catch Hook URL.

Q4: Why are some lead fields showing as empty in my Zap?

Only data.lead.id and data.lead.firstName are always present. Fields like email, phone, and company name depend on what is publicly visible on the lead's LinkedIn profile or what has been enriched. Use the Formatter by Zapier step with a default value fallback to prevent your Zap from failing on null fields.

Q5: Can I use one Zapier integration across multiple Bearconnect campaigns?

Yes. You connect the Zapier integration once and then map it to as many campaigns as you need. Each campaign mapping has its own event settings and can be toggled on or off independently without affecting other campaigns using the same integration.

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Start Routing LinkedIn Leads Into Your Stack Today

If your LinkedIn outreach is generating responses but your tools are not talking to each other, you are losing pipeline speed every day.

Connect Zapier to Bearconnect, set up your first Catch Hook, and your leads start flowing into the right tools the moment they respond.

New to Bearconnect? Start your 7-day free trial and set up your first Zapier workflow in under 10 minutes.

Already a Bearconnect user? Head to Integrations in your dashboard and connect Zapier right now.

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Explore More Bearconnect Integrations

Zapier is one of several integration options available in Bearconnect. Here are all available and upcoming guides to help you build your complete LinkedIn automation stack.

CRM Integrations

• HubSpot Integration - Sync LinkedIn leads directly into HubSpot, log activities, and automate contact management.
  • HubSpot Integration Feature Page
  • How to Set Up HubSpot Integration in Bearconnect
• Pipedrive Integration - Auto-sync LinkedIn leads to Pipedrive and create deals the moment leads reply.
  • How to Set Up Pipedrive Integration in Bearconnect

Webhook and Automation Integrations

• Custom Webhook Integration - Send Bearconnect LinkedIn events to any external system in real time using custom webhooks.
  • How to Set Up Webhook Integration in Bearconnect
• Make (Integromat) Integration - Build advanced multi-step workflows between Bearconnect and your existing tools. (Guide coming soon)
• n8n Integration - Set up self-hosted automation workflows connecting Bearconnect with your internal systems. (Guide coming soon)

Browse all integrations: Bearconnect Integrations Overview

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Related Reading

• How to Automate LinkedIn Messages Safely
• How Agencies Manage Multiple LinkedIn Accounts
• LinkedIn Outreach Automation Sales Guide 2026
• How to Generate High Quality LinkedIn Leads
• High Ticket Sales with LinkedIn Automation