How to set up HubSpot Integration in Bearconnect

Connect Bearconnect to HubSpot in 10 minutes by creating a Legacy App in HubSpot, configuring required API scopes, copying your access token

And pasting it into Bearconnect's integration panel to automatically sync LinkedIn activities to your CRM.

TL;DR

Create a Legacy App in HubSpot with specific API permissions
Copy your HubSpot access token (starts with pat-)
Connect in Bearconnect under Integrations
Choose between campaign-level auto-sync or manual lead exports
Setup takes 10 minutes for first-time users

Why Bearconnect's HubSpot Integration Changes Your Workflow

Manual data entry kills productivity.

Sales teams waste 5-10 hours weekly copying LinkedIn activities into their CRM.
Connection requests, message replies, and lead details get lost in the shuffle.
Bearconnect's HubSpot integration eliminates this bottleneck. Your LinkedIn outreach syncs automatically to HubSpot in real time.

What the HubSpot Integration Actually Does

Core Capabilities

1. Automatic activity logging

Every LinkedIn action syncs to HubSpot. Connection requests sent, messages delivered, and replies received all appear in your contact timeline.

2. Lead creation and updates

New LinkedIn leads become HubSpot contacts automatically. Existing contacts update with fresh LinkedIn data.

3. Deal tracking

Create or update deals based on LinkedIn engagement. When a prospect replies, trigger deal stage changes in HubSpot.

4. Custom property creation

Bearconnect creates custom HubSpot properties for LinkedIn-specific data like profile URLs, headlines, and engagement metrics.

Learn more about how to generate quality LinkedIn leads that sync seamlessly to your CRM.

Prerequisites Before You Start

You need three things:

1. Active Bearconnect subscription

Any paid plan works. The integration is available to all users.

2. HubSpot account

Works with Free, Starter, Professional, or Enterprise tiers. No Sales Navigator required.

3. HubSpot admin permissions

You need Admin or Super Admin access to create Legacy Apps in HubSpot.

Don't have admin access? Contact your HubSpot account owner.

How HubSpot Integration works in Bearconnect

What the HubSpot Integration Does

Bearconnect now connects directly to your HubSpot CRM.

Core capabilities:

Export campaign activities to HubSpot automatically
Sync leads as HubSpot contacts
Log LinkedIn activities (connection requests, messages, replies)
Create and update deals based on LinkedIn engagement

Learn more about how to generate quality LinkedIn leads that you can sync to your CRM.

How to Set Up HubSpot Integration

What you need before starting:

Active Bearconnect subscription
HubSpot account (Free, Starter, Professional, or Enterprise)
Admin or Super Admin permissions in HubSpot

Step 1: Create a Legacy App in HubSpot

Log into your HubSpot account
Go to Settings in the top navigation
Click Integrations, then Legacy apps

Click Create legacy app and select Private

Name it something memorable (like "Bearconnect Integration")

Step 2: Configure Required Permissions

Your HubSpot app needs specific scopes to work with Bearconnect. Copy these required scopes from the Bearconnect connection form using the "Copy All" button:

crm.objects.contacts.read/write
crm.objects.companies.read/write
crm.objects.deals.read/write
crm.schemas.contacts.read/write
crm.lists.read/write
timeline

Pro Tip: HubSpot Enterprise users can enable sensitive data scopes for access to protected contact fields, but most users don't need this.

Step 3: Copy Your Access Token

Click Create app in HubSpot
Go to the Auth tab

Copy the Access Token (starts with pat-)
Keep this secure

Step 4: Connect in Bearconnect

Go to Integrations in your Bearconnect dashboard sidebar
Find HubSpot in available Integrations
Click Connect
Paste your token and name the integration

Click Test Token to verify (optional but recommended)
Click Connect

What Happens After Connecting

Bearconnect automatically creates custom properties in your HubSpot account for tracking LinkedIn activity. Your integration appears in Connected Integrations with full status visibility.

Two ways to use the integration:

Option 1: Connect to a Campaign

Open any campaign in Bearconnect
Go to the Integrations tab
Click Connect Integration
Select your HubSpot integration
Choose which events to track:
- Connection Request Sent
- Connection Accepted
- Message Sent
- Message Replied

Option 2: Manually Export Leads

Go to your Leads page
Click the three-dot menu on any lead

Click Export and select HubSpot
Map fields (Lifecycle Stage and Lead Status)

Click Export

Pro Tip: Your field mapping preferences save automatically. The next export will pre-fill your previous selections.

HubSpot Integration Settings You Should Know

Access settings by clicking your connected HubSpot integration, then Settings.

Key settings:

Automatic Sync: Turn on for real-time forwarding
Sync Mode: Choose Real-time, Batch (15 min), or Manual Only
Sync Direction: Outbound Only, Inbound Only, or Bidirectional

The settings page shows contacts synced, sync errors, last sync time, and a Test Connection button.

Token Security and Rotation

HubSpot recommends rotating tokens every 180 days for security. Bearconnect tracks your token age and shows a warning banner when rotation is due.

To rotate your token:

Go to HubSpot Development and Legacy apps
Open your private app and go to Auth
Click Rotate token
Copy the new token immediately
Update it in Bearconnect

Important: The old token stops working the moment you rotate. Update Bearconnect promptly to avoid sync interruptions.

HubSpot Integration Settings Explained

Access settings by clicking your connected HubSpot integration, then Settings.

Key Configuration Options

Automatic Sync (On/Off)

When enabled, events forward to HubSpot automatically as they occur. Turn off for manual control.

Sync Mode (3 options)

Real-time: Events send immediately (recommended for active campaigns)
Batch (15 min): Groups events into 15-minute intervals (reduces API calls)
Manual Only: No automatic syncing (you trigger syncs manually)

Monitoring Your Integration Health

The settings page shows real-time stats:

Contacts Synced: Total successful syncs
Sync Errors: Number of failed attempts
Last Sync: Timestamp of most recent sync
Test Connection button: Verify integration is working

Check these metrics weekly to catch issues early.

What Data Syncs to HubSpot

When you sync a lead, this information transfers to HubSpot:

Bearconnect Field	HubSpot Field
First Name	First Name
Last Name	Last Name
Email	Email
Phone	Phone
Company Name	Company
Position/Job Title	Job Title
LinkedIn Profile URL	LinkedIn URL (custom property)
Profile Headline	Profile Headline (custom property)
Location	City/Address
Lifecycle Stage	Lifecycle Stage
Lead Status	Lead Status

If the contact already exists in HubSpot (matched by email or LinkedIn URL), Bearconnect updates the existing record instead of creating a duplicate.

This keeps your CRM clean and prevents data conflicts.

Troubleshooting Common HubSpot Integration Issues

1. "Connection test failed"

Your token expired or was rotated.

Go to HubSpot Development, check your Legacy app Auth tab, and copy the current token. Update it in Bearconnect.

2. "Events not appearing in HubSpot"

Check four things:

Integration status shows Active (not Error or Disconnected)
Campaign mapping toggle is turned on
Relevant event types are enabled in the mapping
Automatic Sync is turned on in Settings

If using Batch sync mode, events may take up to 15 minutes to appear.

3. "Sync error" in integration status

Click the integration to see error details.

Common causes:

HubSpot API rate limits (resolves automatically after a few minutes)
Missing required properties (reconnect the integration)
Insufficient permissions (verify all required scopes are enabled)

4. "Lead export shows skipped"

This means the lead already exists in HubSpot with the same or newer data.

Not an error. Bearconnect prevents duplicate records automatically.

Pro Tips for Maximum Integration Value

Tip 1: Map high-priority campaigns first

Start with your most active campaign. Validate data flow before expanding to all campaigns.

Tip 2: Use lifecycle stages strategically

Map different campaigns to different lifecycle stages. Track progression from Subscriber to Customer.

Tip 3: Monitor sync errors weekly

Check your integration status every Monday. Fix issues before they impact your pipeline.

Tip 4: Create HubSpot workflows triggered by LinkedIn events

Use Bearconnect's custom properties to trigger automated HubSpot workflows when prospects engage.

Tip 5: Combine with Bearconnect's unified inbox

Manage LinkedIn conversations and HubSpot activities from one dashboard. Learn about the unified inbox feature.

FAQs

Q: Can I connect multiple HubSpot accounts to Bearconnect?

Yes. You can create multiple HubSpot integrations and map different campaigns to different HubSpot accounts, perfect for agencies managing multiple clients.

Q: Do I need LinkedIn Sales Navigator to use this integration?

No. Bearconnect's HubSpot integration works independently of Sales Navigator and functions with all HubSpot tiers (Free, Starter, Professional, Enterprise).

Q: How long does the integration setup take?

Approximately 10 minutes for first-time setup. Subsequent integrations take 5 minutes once you understand the process.

Q: What happens to my HubSpot data if I disconnect the integration?

Previously synced contacts remain in HubSpot unchanged. Custom properties created by Bearconnect also remain. You can reconnect anytime without data loss.

Q: Can I sync historical LinkedIn activities to HubSpot?

No. The integration syncs new activities going forward from the moment you connect. Historical data before integration setup does not sync automatically.

Get Started with HubSpot Integration Today

The integration takes 10 minutes to set up and saves hours weekly.

Ready to connect your LinkedIn outreach to HubSpot? Log into your Bearconnect dashboard and start the setup process.

Need help? Our support team responds within 24 hours at support@bearconnect.io.

New to LinkedIn automation? Start with the basics before setting up integrations.